000 00513nam a2200205 a 4500
001 156779
003 OSt
005 20211026125344.0
008 190306 ### HIN
020 _a9788174468352
082 _a659.1
_bM96A
100 _aMurthy, S N
245 _aAdvertising : an IMC perspective
_cby S.N Murthy and U Bhojanna
250 _a2nd ed.
260 _aNew Delhi
_bExcel Books
_c2010
300 _axiv, 458p.
653 _aAdvertising
700 _aBhojanna, U
942 _2ddc
_cBK
999 _c19169
_d19169