| 000 | 00638nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 157492 | ||
| 003 | OSt | ||
| 005 | 20211224124906.0 | ||
| 008 | 200512 ### ENG | ||
| 020 | _a9781259026850 | ||
| 082 |
_a659.1 _bB41A |
||
| 100 | _aBelch, George E | ||
| 245 |
_aAdvertising and promotion : an integrated marketing communications perspective _cby George E Belch, Michael A Belch and Keyoor Purani |
||
| 250 | _a16th ed. | ||
| 260 |
_aChennai _bMcGraw Hill Education India _c2018 |
||
| 300 | _axl, 1016p. | ||
| 653 | _aAdvertising | ||
| 700 | _aBelch, Michael A | ||
| 700 | _aPurani, Keyoor | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c19849 _d19849 |
||