000 00614nam a2200217 a 4500
001 157527
003 OSt
005 20211224125257.0
008 200514 ### ENG
020 _a9780070473812
082 _a658.8342
_bL92C
100 _aLoudon, David L
245 _aConsumer behavior : concepts and applications
_cby David L Loudon and Albert J Della Bitta
250 _a4th ed.
260 _aChennai :
_bMcGraw Hill,
_c2018
300 _axxiii, 788p.
490 _aMcGraw-Hill series in marketing
653 _aConsumer behavior
700 _aBitta, Albert J Della
942 _2ddc
_cBK
999 _c19879
_d19879