| 000 | 00663nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 157751 | ||
| 003 | OSt | ||
| 005 | 20211230123957.0 | ||
| 008 | 200625 ### ENG | ||
| 020 | _a9789332557185 | ||
| 082 |
_a658.8 _bK84M |
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| 100 | _aKotler, Philip | ||
| 245 |
_aMarketing management _cby Philip Kotler and Kevin Lane Keller |
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| 250 | _a15th ed. | ||
| 260 |
_aNoida, U.P.: _bPearson, _c2020 |
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| 300 | _axxvi; 756p. | ||
| 500 | _aIncludes appendix and glossary at the end | ||
| 650 | _aMarketing--Management | ||
| 653 | _aMarketing--Management | ||
| 653 | _aConsumer behavior | ||
| 700 | _aKeller, Kevin Lane | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c20074 _d20074 |
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