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082 _a658.800727
_bQ25Q
100 _aQuantitative modelling in marketing and management
110 _a
245 1 _aQuantitative modelling in marketing and management
_cedited by Luiz Moutinho and Kun-Huang Huarng
250 _a
260 _aNew Jersey
_bWorld Scientific
_c2013
300 _a503p.
490 _a
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630 _aManagement
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690 _aManagement--Mathematical models; Marketing--Mathematical models; Marketing--Management--Mathematical models
700 _aHuarng, Kun-Huang, ed.
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700 _aMoutinho, Luiz, ed.
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710 _a
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