| 000 | 00748nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c24139 _d24139 |
||
| 003 | OSt | ||
| 005 | 20210312160542.0 | ||
| 008 | 210312b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789389538052 | ||
| 082 |
_a658.8342 _bM85C |
||
| 100 | _aMothersbaugh, David L. | ||
| 245 |
_aConsumer behavior : _bbuilding marketing strategy / _cby David L. Mothersbaugh, Del I. Hawkins, and Amit Mookerjee; contributed by Linda L. Mothersbaugh, Gail Tom |
||
| 250 | _a13th ed. | ||
| 260 |
_aChennai: _bMcGraw Hill, _c2020 |
||
| 300 | _axxv, 929p. | ||
| 650 | _aMarket surveys | ||
| 650 | _aConsumer behavior | ||
| 700 | _aHawkins, Del I. | ||
| 700 | _aMookerjee, Amit | ||
| 700 | _aMothersbaugh, Linda L. | ||
| 700 | _aTom, Gail | ||
| 942 |
_2ddc _cBK |
||