000			00726nam a22002417a 4500
999			_c24143 _d24143
003			OSt
005			20210312173616.0
008			210312b ||||| |||| 00| 0 eng d
020			_a9789353946135
082			_a658.827 _bK28S
245			_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cby Kevin Lane Keller...[et. al.]
250			_a5th ed.
260			_aNoida, U.P.: _bPearson, _c2020
300			_axxx, 642p.
650			_aBrand name products--Management
650			_aProduct management
650			_aBrand name products
700			_aKeller, Kevin Lane
700			_aSwaminathan, Vanitha
700			_aParameswaran, Ambi M.G.
700			_aJacob, Isaac C.
942			_2ddc _cBK