| 000 | 00565nam a22001817a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20221019120449.0 | ||
| 008 | 221019b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781139057417 | ||
| 100 |
_aAdrian Payne _eAuthor |
||
| 245 |
_aStrategic customer management : integrating relationship marketing and CRM _cby Adrian Payne and Pennie Frow |
||
| 260 |
_bCambridge University Press _c2013 |
||
| 653 | _aMarketing | ||
| 653 | _aManagement | ||
| 700 |
_aFrow, Pennie _eAuthor |
||
| 856 | _uhttps://doi.org/10.1017/CBO9781139057417 | ||
| 942 |
_2ddc _cEB |
||
| 999 |
_c25582 _d25582 |
||