000			02183nam a22002537a 4500
003			OSt
005			20230529173614.0
008			230529b |||||||| |||| 00| 0 eng d
020			_a9781398605978
082	0	0	_a658.872 _222 _bK61D
100	1		_aKingsnorth, Simon
245	1	0	_aDigital marketing strategy : an integrated approach to online marketing _cby Simon Kingsnorth
250			_a3rd ed.
260			_aNew York _bKogan Page _c2022
300			_axvi, 399p. _bPaperback
500			_aRevised edition of the author's Digital marketing strategy, [2019]
504			_aIncludes bibliographical references and index.
520			_a"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"--
653			_aElectronic commerce--Management
653			_aInternet marketing
653			_aStrategic planning
942			_2ddc _cBK
999			_c26235 _d26235