000 00562nam a22002057a 4500
003 OSt
005 20230607121533.0
008 230607b |||||||| |||| 00| 0 eng d
020 _a9788131732250
_q(Paperback)
082 _222
_a658.8
_bR18S
100 _aRao, K. Rama Mohana
245 _aServices marketing
_cby K. Rama Mohana Rao
250 _a2nd ed.
260 _aNoida, UP
_bPearson India Education
_c2023
300 _axxxiv, 546p.
653 _aService industries--Marketing
653 _aMarketing
653 _aCustomer services
942 _2ddc
_cBK
999 _c26295
_d26295