000			01947cam a22002055i 4500
001			21385184
003			OSt
005			20230720110532.0
008			200114s2020 cau 000 0 eng
010			_a 2020930732
020			_a9789353882594 _q(hardcover)
082			_a328.5402 _bP88M
100	1		_aPrabhu, Nagesh, _eauthor.
245	1	0	_aMiddle class, media and modi : _bthe making of a new electoral politics _cby Nagesh Prabhu.
260			_aNew Delhi _bSage Publication _c2020
263			_a2003
300			_a374 p.
520			_a"The spectacular victory of Narendra Modi and the BJP in 2014 and again in 2019 demands a nuanced exploration of the factors that led to it. Though the role of the middle class and the media in the making of what is called the 'Modi Wave' is often talked about, a clear-eyed and unbiased look at how they transformed the political landscape in post-liberalization India is still wanting. This book studies how the Indian middle class, once seen as politically indifferent, has gradually become a player of importance. This change, which slowly began in the 1990s, has now reached a crescendo, and Modi has become the icon of the changing economic demands of the middle class and their ideological rightward shift. The new middle class played a decisive role in the electoral outcomes of 2014 and 2019-two elections that have undoubtedly changed the way India imagines itself and how the rest of the world sees India. Modi's management of mainstream and social media-primary consumers of which is the ever-growing middle class-has played a key role in his emphatic victories. This book will help the reader understand the arsenal that Modi used in these elections and is a must-read for scholars of politics, media studies and sociology. Nagesh Prabhu is Deputy Editor, The Hindu, Bengaluru, and the author of Reflective Shadows: Political Economy of World Bank Lending to India (2017)"--
942			_2ddc _cBK
999			_c26459 _d26459