000 00541 a2200181 4500
001 069052
003 OSt
005 20220401123034.0
008
082 _a658.8
_bM34M
245 1 _aMarketing theory
_cedited by Michael J. Baker and Michael Saren
260 _aNew Delhi
_bSage Publications
_c2010
300 _a428p.
653 _aMarketing; Marketing--Philosophy; Product management; Sales promotion
700 _aBaker, Michael J.
_eEditor
700 _aSaren, Michael
_eEditor
942 _2ddc
_cBK
999 _c2662
_d2662