| 000 | 00515 a2200181 4500 | ||
|---|---|---|---|
| 001 | 069054 | ||
| 003 | OSt | ||
| 005 | 20220402113526.0 | ||
| 008 | |||
| 082 |
_a658.83 _bH19H |
||
| 100 | 1 | _aBearden, William O. | |
| 245 | 1 |
_aMarketing scales _cby William O. Bearden |
|
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi _bSage Publications _c2011 |
||
| 300 | _a603p. | ||
| 653 | _aScaling (Social sciences); Marketing research--Statistical methods; Marketing research | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c2664 _d2664 |
||