000 00429 a2200169 4500
001 069057
003 OSt
005 20220402113853.0
008
082 _a658.8
_bB62K
100 1 _aBlythe, Jim
245 1 _aKey concepts In marketing
_cby Jim Blythe
260 _aNew Delhi
_bSage Publications
_c2009
300 _a219p.
653 _aMarketing; Marketing--Management
942 _2ddc
_cBK
999 _c2667
_d2667