| 000 | 00563 a2200169 4500 | ||
|---|---|---|---|
| 000 | BKB | ||
| 001 | 069884 | ||
| 005 | 20200902150358.0 | ||
| 008 | |||
| 082 |
_a659.1 _bP41S |
||
| 100 | 1 | _aPercy, Larry | |
| 245 | 1 |
_aStrategic advertising management _cby Larry Percy and Richard Elliott |
|
| 260 |
_aNew Delhi _bOxford University Press _c2009 |
||
| 300 | _a424p. | ||
| 690 | _aSales promotion; Strategic planning; Advertising--Management; Communication in marketing; Advertising | ||
| 700 |
_aElliott, Richard _b _c |
||
| 999 |
_c3420 _d3420 |
||