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001 069922
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082 _a658.812
_bK96C
100 1 _aKumar, V.
245 1 _aCustomer relationship management: concept, strategy, and tools
_cby V. Kumar and Werner J. Reinartz
260 _aIndia
_bWiley
_c2009
300 _a323p.
690 _aCustomer relations--Management; Marketing; Economics; Industrial management; Customer relations--Data processing
700 _aReinartz, Werner J.
_b
_c
999 _c3456
_d3456