000 00516 a2200169 4500
001 132363
003 OSt
005 20211025170600.0
008
082 _a658.872
_bB46B
245 1 _aBeyond branding
_cedited by Nicholas Ind
260 _aLondon
_bKogan Page
_c2008
300 _a236p.
690 _aBrand name products; Business ethics; Business names; Integrity; Product management; Brand choice; Branding (Marketing)
700 _aNicholas Ind
_eEditor
942 _2ddc
_cBK
999 _c6731
_d6731