000 00514 a2200181 4500
001 132366
003 OSt
005 20211025173157.0
008
082 _a658.827
_bP93B
100 1 _aPringle, Hamish
245 1 _aBrand immortality : how brands can live long and prosper
_cby Hamish Pringle and Peter Field
260 _aLondon
_bKogan Page
_c2009
300 _a320p.
690 _aBranding (Marketing); Brand name products
700 _aField, Peter
942 _2ddc
_cBK
999 _c6734
_d6734