000 00573 a2200181 4500
001 132370
003 OSt
005 20211026112506.0
008
082 _a307.1412095
_bB73B
100 1 _aClifton, Rita
245 1 _aBrands and branding
_cby Rita Clifton and John Simmons
260 _aLondon
_bProfile Books
_c2011
300 _a256p.
690 _aBrand name products; Branding (Marketing); Brand name products--Forecasting; Brand name products--Management; Marketing; Advertising
700 _aSimmons, John
942 _2ddc
_cBK
999 _c6738
_d6738