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| 100 | 1 | _aBergh, Joeri Van Den | |
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_aHow cool brands stay hot : branding to generation _cby Joeri Van Den Bergh and Mattias Behrer |
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_aNew Delhi _bKogan Page _c2011 |
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| 300 | _a249p. | ||
| 690 | _aProduct management; Branding; Product management; Young customer; Target marketing; Young adult consumers | ||
| 700 | _aBehrer, Mattias | ||
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_c6770 _d6770 |
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