000 00617 a2200217 4500
001 132893
003 OSt
005 20220329113227.0
008
020 _a9781861529015
082 _a658.84
_bE15E
100 1 _aEvans, Martin
245 1 _aExploring direct and customer relationship marketing
_cby Martin Evans, Lisa O Malley and Maurice Patterson
250 _a2nd ed.
260 _aAustralia
_bSouth- Western/ Cengage Leaning
_c2009
300 _a520p.
690 _aDirect marketing
700 _aO'Malley, Lisa
700 _aPatterson, Maurice
942 _2ddc
_cBK
999 _c7235
_d7235