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100 _aShopper marketing : how to increase purchase decisions at the point of sale
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245 1 _aShopper marketing : how to increase purchase decisions at the point of sale
_cedited by Markus Stahlberg and Ville Malia
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260 _aLondon
_bKogan Page
_c2012
300 _a275p.
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630 _aManagement
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690 _aShopping-Decision making; Consumers--Decision making; Advertising, Point-of-sale
700 _aStahlberg, Markus ed.
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700 _aMalia, Ville ed.
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