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Marketing research : an applied orientation

Malhotra, Naresh K.

Marketing research : an applied orientation by Naresh K. Malhotra and Satyabhushan Dash - 6th ed. - New Delhi Pearson 2012 - 948p. - .

ISBN: 9788131731819

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Subjects--Uniform Titles:
Commerce

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Dewey Class. No.: 658.83 / M29M

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Marketing research : an applied orientation