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Managing customer value : one stage at a time

Soman, Dalip

Managing customer value : one stage at a time by Dilip Soman and Sra N-Marandi - - New Jersey World Scientific 2011 - 401p. - .

ISBN: 9788175967977

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Subjects--Uniform Titles:
Management

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Dewey Class. No.: 658.812 / S51M

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Managing customer value : one stage at a time