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Marketing management : global perspective indian context

Ramaswamy, V.S.

Marketing management : global perspective indian context by V.S. Ramaswamy and S. Namakumari - 4th ed. - New Delhi Macmillan 2009 - 872p.

ISBN: 9780230637290

Subjects--Uniform Titles:
Environmental Science
Management

Subjects--Index Terms: Marketing--Management; India

Dewey Class. No.: 658.8 / R14M

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Marketing management : global perspective indian context