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Media analysis techniques /

Berger, Arthur Asa

Media analysis techniques / by Arthur Asa Berger - 4th ed. - New Delhi: Sage, 2012 - xv, 260p.

ISBN: 9788132110132

Subjects--Uniform Titles:
Culture& Media

Subjects--Topical Terms:
Mass media--Methodology
Mass media criticism

Dewey Class. No.: 302.2301 / B45M

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Media analysis techniques /