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Media research methods : understanding metric and interpretive approaches

Anderson, James A.

Media research methods : understanding metric and interpretive approaches by James A. Anderson - - Los Angeles Sage Publications 2012 - 438p. - .

ISBN: 9781412999564

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Subjects--Uniform Titles:
Culture& Media

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Dewey Class. No.: 302.2301 / A23M

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Media research methods : understanding metric and interpretive approaches