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Product and brand management : text and cases

Mathur, U.C.

Product and brand management : text and cases By UC Mathur - 2nd ed. - New Delhi Excel Books 2012 - 554p. - .

ISBN: 9789350620144

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Subjects--Meeting Names:

Subjects--Uniform Titles:
Management

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Dewey Class. No.: 658.827 / M42P

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Product and brand management : text and cases