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Consumer behaviour : applications in marketing

East, Robert

Consumer behaviour : applications in marketing By Robert East...[et.al.] - 2nd ed. - Los Angeles Sage Publications 2013 - 337p.

ISBN: 9781446211236

Subjects--Uniform Titles:
Commerce
Consumer behavior-Psychological aspects
Consumer behavior-Social aspects
Consumers

Dewey Class. No.: 658.8342 / E77C

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Consumer behaviour : applications in marketing