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Marketing strategy : the thinking involved

Hill, Mark E.

Marketing strategy : the thinking involved by Mark E. Hill - Los Angles Sage publication 2013 - 335p.

english

ISBN: 9781412987301

Subjects--Topical Terms:
Commerce

Subjects--Index Terms: Marketing-Management; Strategic planning

Dewey Class. No.: 658.802 / H55M

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Marketing strategy : the thinking involved