Strategic marketing management
Galligan, Colin
Strategic marketing management by Colin Gilligan and Richard M.S. Wilson - 3rd ed. - New Delhi Elsevier 2010 - 867p.
Marketing--Management; Strategic planning; Marketing--Study and teaching; Strategic planning--Study and teaching
658.802 / W69S
Strategic marketing management by Colin Gilligan and Richard M.S. Wilson - 3rd ed. - New Delhi Elsevier 2010 - 867p.
Marketing--Management; Strategic planning; Marketing--Study and teaching; Strategic planning--Study and teaching
658.802 / W69S
