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Analyzing media messages : using quantitative content analysis in research

Riffe, Daniel

Analyzing media messages : using quantitative content analysis in research by Daniel Riffe, Stephen Lacy and Frederick Fico - 3rd ed. - New York Routledge 2014 - xiv, 206p.

ISBN: 9780415517676

Subjects--Index Terms: Culture and Media Studies Content analysis (Communication) Mass media-Research-Methodology Mass media-Statistical methods

Dewey Class. No.: 302.23 / R44A

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Analyzing media messages : using quantitative content analysis in research