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Media management and economics research in a transmedia environment

Albarran, Alan B.

Media management and economics research in a transmedia environment by Alan B. Albarran - New York Routledge 2013 - 278p.

ISBN: 9780415818155

Subjects--Index Terms: Culture and Media Studies Convergence (Telecommunication) Mass media-Economic aspects Mass media-Management

Dewey Class. No.: 302.23 / A13M

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Media management and economics research in a transmedia environment