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Advertising management

Jethwaney, Jaishri

Advertising management by Jaishri Jethwaney and Shruti Jain - 2nd ed. - New Delhi Oxford University Press 2015 - 651p.

ISBN: 9780198074120

Subjects--Index Terms: Culture and Media Studies Advertising; Management Management

Dewey Class. No.: 659.1 / J51A

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Advertising management