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Marketing management : a cultural perspective

Marketing management : a cultural perspective edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti - London Routledge 2012 - 540p.

ISBN: 9780415606837

Subjects--Index Terms: Management Marketing Export marketing Marketing - Management

Dewey Class. No.: 658.8 / M34M

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Marketing management : a cultural perspective