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International marketing

Cateora, Philip R.

International marketing by Philip R. Cateora, Mary C. Gilly, and John L. Graham - 15th ed. - New Delhi McGraw Hill 2014 - 622p.

ISBN: 9789339204464

Subjects--Index Terms: Commerce Export Marketing International business enterprises

Dewey Class. No.: 658.84 / C28I

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International marketing