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Case studies in marketing : the Indian context

Srinivasan, R.

Case studies in marketing : the Indian context by R. Srinivasan - 6th ed. - Delhi PHI Learning 2014 - 398p.

ISBN: 9788120349964

Subjects--Index Terms: Commerce Marketing

Dewey Class. No.: 658.800954 / S34C

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Case studies in marketing : the Indian context