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Advertising and sales promotion : an indian perspective

Padmanabhan, V.S.

Advertising and sales promotion : an indian perspective by V.S. Padmanabhan and H.S. Murthy - New Delhi Ane Books Pvt.Ltd. 2017 - 336p.

ISBN: 9788190832281

Subjects--Index Terms: Advertising Sales promotion

Dewey Class. No.: 659.1 / P13A

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Advertising and sales promotion : an indian perspective