Marketing management
Kotler, Philip
Marketing management by Philip Kotler and Kevin Lane Keller - 15th ed. - Boston; Delhi Pearson 2016 - 714p.
Includes Appendix, Endnotes, Glossary and Index.
9781292092621
Marketing--Management Marketing Consumer behavior Internet marketing Market surveys
658.5 / K84M
Marketing management by Philip Kotler and Kevin Lane Keller - 15th ed. - Boston; Delhi Pearson 2016 - 714p.
Includes Appendix, Endnotes, Glossary and Index.
9781292092621
Marketing--Management Marketing Consumer behavior Internet marketing Market surveys
658.5 / K84M