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Marketing research : an applied orientation

Malhotra, Naresh K.

Marketing research : an applied orientation by Naresh K. Malhotra and Satyabhusan Dash - 7th ed. - India Pearson 2019 - xxxiii, 955p.

ISBN: 9789353433291

Dewey Class. No.: 658.83 / M29M

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Marketing research : an applied orientation