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Advertising and promotion : an integrated marketing communications perspective

Belch, George E

Advertising and promotion : an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani - 16th ed. - Chennai McGraw Hill Education India 2018 - xl, 1016p.

ISBN: 9781259026850

Subjects--Index Terms: Advertising

Dewey Class. No.: 659.1 / B41A

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Advertising and promotion : an integrated marketing communications perspective