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Consumer behavior : concepts and applications

Loudon, David L

Consumer behavior : concepts and applications by David L Loudon and Albert J Della Bitta - 4th ed. - Chennai : McGraw Hill, 2018 - xxiii, 788p. - McGraw-Hill series in marketing .

ISBN: 9780070473812

Subjects--Index Terms: Consumer behavior

Dewey Class. No.: 658.8342 / L92C

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Consumer behavior : concepts and applications