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Optimizing digital strategy : how to make informed, tactical decisions that deliver growth

Bones, Christopher

Optimizing digital strategy : how to make informed, tactical decisions that deliver growth by Christopher Bones, James Hammersley and Nick Shaw - London Kogan Page 2019 - 227p.

ISBN: 9780749483722

Subjects--Index Terms: Organizational change Strategic planning Business networks--Computer network resources Electronic commerce

Dewey Class. No.: 004.068 / B64O

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Optimizing digital strategy : how to make informed, tactical decisions that deliver growth