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Principles and practice of social marketing: an international perspective

Donovan, Rob

Principles and practice of social marketing: an international perspective By Rob Donovan and Nadine Henley - - Cambridge Cambridge University Press 2011 - 504p. - .

ISBN: 9781107644328

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Subjects--Uniform Titles:
Management

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Dewey Class. No.: 658.8 / D71P

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Principles and practice of social marketing: an international perspective