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Crafting strategy: embodied metaphors in practice

Heracleous, Loizos

Crafting strategy: embodied metaphors in practice By Loizos Heracleous and Claus D. Jacobs - Cambridge Cambridge University Press 2011 - 237p.

ISBN: 9781107664531

Subjects--Uniform Titles:
Management

Dewey Class. No.: 658.4092 / H41C

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Crafting strategy: embodied metaphors in practice