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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / by Leon G. Schiffman, Joe Wisenblit, and S. Ramesh Kumar - 12th ed. - Noida, U.P.: Pearson, 2019 - xxx, 670p.

ISBN: 9789353069834

Subjects--Topical Terms:
Consumers
Consumer behavior
Marketing

Dewey Class. No.: 658.8342 / SCHC

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Consumer behavior /