Consumer behavior :
Solomon, Michael R.
Consumer behavior : buying, having, and being / by Michael R Solomon, and Tapan Kumar Panda - 13th ed. - Noida, U.P.: Pearson, 2020 - xix, 716p.
9789389552430
Consumer behavior
Market surveys
Consumers--Attitudes
Market surveys--Evaluation
Consumer behavior--Research
658.8342 / SO4C
Consumer behavior : buying, having, and being / by Michael R Solomon, and Tapan Kumar Panda - 13th ed. - Noida, U.P.: Pearson, 2020 - xix, 716p.
9789389552430
Consumer behavior
Market surveys
Consumers--Attitudes
Market surveys--Evaluation
Consumer behavior--Research
658.8342 / SO4C