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Marketing management

Pillai, R. S. N

Marketing management by R. S. N. Pillai, Bagavathi and S. Kala - New Delhi S. Chand 2020 - xii, 548p.

ISBN: 9788121932448

Subjects--Index Terms: Marketing--Management Consumer behavior Market surveys

Dewey Class. No.: 658.8 / P64M

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Marketing management