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Modern marketing : principles and practices

Pillai, R. S. N.

Modern marketing : principles and practices by R. S. N. Pillai, Bagavathi - 4th ed. - New Delhi S. Chand 2021 - 594p.

ISBN: 9788121916974

Subjects--Index Terms: Marketing Marketing--Management

Dewey Class. No.: 658.8 / P64M

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Modern marketing : principles and practices