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Basics of marketing management : theory and practice

Rudani, R.B.

Basics of marketing management : theory and practice by R.B. Rudani - New Delhi S. Chand 2019 - xvi, 471p.

ISBN: 9788121931687

Subjects--Index Terms: Marketing--Management Consumer behavior Market surveys

Dewey Class. No.: 658.8 / R83B

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Basics of marketing management : theory and practice